{"id":12,"date":"2024-09-20T15:23:39","date_gmt":"2024-09-20T05:23:39","guid":{"rendered":"https:\/\/ruthlessdesign.com\/?page_id=12"},"modified":"2024-09-23T15:20:33","modified_gmt":"2024-09-23T05:20:33","slug":"12-2","status":"publish","type":"page","link":"https:\/\/ruthlessdesign.com\/","title":{"rendered":"home"},"content":{"rendered":"

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Hi, I’m ruth<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”1f65a52b-5552-4b56-95ec-4026975d9a38″ header_text_color=”rgba(0,0,0,0.21)” header_font_size=”3vw” header_line_height=”3em” transform_translate=”0px|56px” custom_margin=”||0px|||” inline_fonts=”ABeeZee” global_colors_info=”{}”]<\/p>\n

and I’m not a designer<\/h1>\n

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but wait, why are you called ruthless design then?<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”About” _builder_version=”4.19.1″ _module_preset=”default” custom_padding=”||38px|||” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/ruthlessdesign.com\/wp-content\/uploads\/2024\/09\/ruthlessphotos-O04A4599_sq.jpg” alt=”creative virtual assistant sydney australia indesign long document freelance typesetter” title_text=”ruthlessphotos-O04A4599_sq” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”9f5cf9ac-b40a-43be-90f5-b077d475676c” global_colors_info=”{}”]<\/p>\n

… because I did used to be a graphic designer<\/strong><\/h3>\n

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In 1997 I graduated from the College of Marketing and Design (in Dublin, Ireland) with a degree in Visual Communications \u2013 photography and graphic design were my majors. I set off to make my name as a photographer but the assignments I got were soul destroying (nightclub photos, ew!) so I jumped ship and decided to be a graphic designer instead.<\/p>\n

I worked for the man for a year before going to Australia on a work and travel visa. Despite carting my wooden A2 portfolio across the world with me (while wearing 7″ platforms that were too big to pack) no one wanted to hire a graphic designer with a three month work restriction.<\/p>\n

When I got back to Ireland I freelanced for many years as a graphic designer. I moved to Australia in 2004 and the Ruthless Design business name came with me. I signed up to freelance agencies and subsequently found my niche as a creative artworker and long document typesetter. I didn’t miss graphic design one bit!<\/p>\n

These days I work entirely from home and I guess you’d call me a creative virtual assistant.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” admin_label=”Features” _builder_version=”4.19.2″ _module_preset=”default” background_color=”gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b” background_size=”custom” background_image_width=”14%” background_position=”bottom_left” custom_padding=”2vw||2vw||true|false” custom_padding_tablet=”|||10vw|true|false” custom_padding_phone=”|||10vw|true|false” collapsed=”on” global_colors_info=”{%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22background_color%22%93}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.19.2″ _module_preset=”7bb74e72-bd7b-4979-b273-355b2aefa3d0″ text_orientation=”right” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Experience<\/h4>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”92fb973d-0f35-4d91-abe6-93e36090ab45″ text_font=”|300|||||||” text_text_color=”#000000″ custom_margin=”||10px||false|false” global_colors_info=”{}”]<\/p>\n

Apr 07 \u2013 now > Freelance Typesetter\/Creative Artworker \u00b7 Ruthless Design<\/strong><\/span><\/p>\n

Clients have included Yello EIG, Frost Design, Precinct, M&C Saatchi, Stella Travel Services, Dupree Design Group, Impress Design, Banjo Advertising, US and SML.<\/span><\/p>\n

Apr 05 \u2013 Apr 07 > Senior Finished Artist \u00b7 EKH Branding House<\/strong><\/span><\/p>\n

I worked in a full time freelance capacity on annual reports, prospectuses, brochures, tender documents, catalogues and ads. I have also done a small amount of packaging work. Clients included Allco Finance, APN Outdoor, Australand, Babcock & Brown, The Benevolent Society, DSRD, Film Australia, Hyundai, Insearch, Lend Lease, RTA, R.M.Williams, SBS Radio, Star City and Sydney Water.<\/span><\/p>\n

Apr 04 \u2013 05 > Freelance Designer\/Finished Artist \u00b7 Ruthless Design<\/strong><\/span><\/p>\n

My clients in Australia have included Cocojambo, TMP Worldwide, Somersault, Bang, Bella Media, Single Market Events, The Hub Agency and Mark Gowing Design. In Dublin they included BES+R Media, Pioneer Global Investments Ltd., FAI Finance Corporation, The\u202fFrench Embassy, True Blue Marketing and Communications.<\/span><\/p>\n

Feb 01 \u2013 Apr 04 > Partner \u00b7 Reactive Design Studio<\/strong><\/span><\/p>\n

Reactive was a design partnership based in Dublin city centre. Our clients included The\u202fInstitute of Bankers, GMAC commercial mortgages, The Crafts Council of Ireland, The\u202fNational Chamber Choir, Electric News and The Ark Cultural Centre for Children.<\/span><\/p>\n

May 99 \u2013 Feb 01 > Graphic Designer \u00b7 Inspiredesign<\/strong><\/span><\/p>\n

After a year spent travelling around Australia I set up my own graphic design business. My clients included Fingal Co. Council Arts Office, Tour America, Does\u00a0not Compute and Gill & Macmillan Publishers. I regularly worked on-site for The Anderson Spratt Group whose clients included Merc Partners, Bank of Ireland and Finnegan Menton. I also freelanced with Brian Wallace Advertising, where I worked on Nissan and Burger King accounts.<\/span><\/p>\n

Sept 97 \u2013 Apr 98 > Graphic Designer \u00b7 Kell Marketing & Design<\/strong><\/span><\/p>\n

Dublin based below-the-line agency.<\/span><\/p>\n

Jul 97 \u2013 Sept 97 > Graphic Designer \u00b7 The Pictureworks<\/strong><\/span><\/p>\n

Dublin based free postcard company.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.19.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”7bb74e72-bd7b-4979-b273-355b2aefa3d0″ text_orientation=”right” text_orientation_tablet=”left” text_orientation_phone=”left” text_orientation_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

Relevant Education<\/h4>\n

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2018 onwards > The Digital Picnic <\/strong><\/span><\/p>\n

I’ve completed several of their courses for digital marketers<\/span><\/p>\n

* I haven’t written a resume since 2007, I can’t recall if I’ve done any other courses. I’ll come back to this if I remember!<\/em><\/span><\/p>\n

Jan 07 > Keynote 3<\/strong><\/span><\/p>\n

Onsite training at EKH Branding House conducted by Colin from Hypermouse<\/span><\/p>\n

Dec 04 \u2013 Jan 2005 > Adobe certified training in the Adobe Creative Suite<\/strong><\/span><\/p>\n

Dynamic Web Training Pty Ltd \u00b7 100 Miller Street \u00b7 North Sydney \u00b7 NSW 2060<\/span><\/p>\n

Jun\/Jul 00 > Foundation course in HTML<\/strong><\/span><\/p>\n

Arthouse \u00b7 Curved Street \u00b7 Temple Bar \u00b7 Dublin 2<\/span><\/p>\n

93 \u2013 97 > Degree in Visual Communications (Photography + Graphic Design)<\/strong><\/span><\/p>\n

Dublin Institute of Technology \u00b7 Mountjoy Square \u00b7 Dublin 1<\/span><\/p>\n

92 \u2013 93 > Art, Drama and Portfolio Preparation<\/strong><\/span><\/p>\n

St Peter\u2019s College \u00b7 Killester \u00b7 Dublin 17<\/span><\/p>\n

89 \u2013 92 > Leaving Certificate<\/strong><\/span><\/p>\n

Sutton Park School \u00b7 Sutton \u00b7 Dublin 13<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.27.0″ _module_preset=”default” custom_padding=”0px||0px||true|false” collapsed=”on” global_colors_info=”{}”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.0″ _module_preset=”default” width=”100%” max_width=”none” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.19.2″ _module_preset=”default” background_color=”gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”||||true|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{%22gcid-f4456b1a-3981-4d56-b88c-d51786b63b7b%22:%91%22background_color%22%93}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#000000″ icon_width=”32px” align=”left” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.19.2″ _module_preset=”55b813f1-6887-474b-a192-b28981817aa7″ global_colors_info=”{}”]<\/p>\n

InDesign<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”92fb973d-0f35-4d91-abe6-93e36090ab45″ global_colors_info=”{}”]<\/p>\n

This is my happy place. Get your designer to create the look and feel and I can take it from there. I have the latest version of Adobe Creative Suite, I work on a Mac and have NBN.<\/p>\n

I’m neurodivergent so hyper-focusing on completing client mark-ups is my jam. I have a keen eye for detail and follow artistic direction really well. I’ve been told I’m very fast AND very accurate.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.2″ _module_preset=”default” background_color=”gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”||||true|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22background_color%22%93}”][et_pb_icon font_icon=”||fa||900″ icon_color=”#FFFFFF” icon_width=”32px” align=”left” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.19.2″ _module_preset=”55b813f1-6887-474b-a192-b28981817aa7″ header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Other Skills<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.19.2″ _module_preset=”92fb973d-0f35-4d91-abe6-93e36090ab45″ text_text_color=”#FFFFFF” custom_margin=”||60px||false|false” global_colors_info=”{}”]<\/p>\n

I’m not going to claim to be a website designer but I do know how to make basic WordPress edits and publish blog posts.<\/p>\n

I’m also not going to claim to be a digital marketer but I have done courses on the topic and I manage all the social media for my other businesses, including running campaigns in Meta Ads Manager.<\/p>\n

 <\/p>\n

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FAQs<\/h3>\n

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Will I work from your premises?<\/strong>
That’s a hard no, I’m afraid. I like my dogs too much and I despise commuting.<\/p>\n

Where is home?<\/strong>
I’m in Matraville, South East of Sydney.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.19.2″ _module_preset=”default” background_color=”gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff” custom_padding=”60px|60px|60px|60px|true|true” custom_padding_tablet=”30px|30px|30px|30px|true|true” custom_padding_phone=”||||true|true” custom_padding_last_edited=”on|desktop” global_colors_info=”{%22gcid-04c20a82-c02f-4b52-b4fd-6adb9289e6ff%22:%91%22background_color%22%93}”][et_pb_icon font_icon=”||divi||400″ icon_color=”#FFFFFF” icon_width=”32px” align=”left” _builder_version=”4.27.0″ _module_preset=”default” custom_margin=”||10px||false|false” global_colors_info=”{}”][\/et_pb_icon][et_pb_text _builder_version=”4.27.0″ _module_preset=”55b813f1-6887-474b-a192-b28981817aa7″ header_3_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

Rates<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”92fb973d-0f35-4d91-abe6-93e36090ab45″ text_text_color=”#FFFFFF” custom_margin=”||60px||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

My virtual assistance is pre-purchased in blocks. It’s $800 +GST for ten (business) hours. After hours and weekends incur a 50% surcharge.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.27.0″ _module_preset=”default” background_color=”rgba(0,0,0,0.5)” custom_padding=”2vw||2vw||true|false” saved_tabs=”all” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.19.2″ _module_preset=”default” custom_padding=”||8px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.19.2″ _module_preset=”default” custom_padding_tablet=”||30px||false|false” custom_padding_phone=”” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font=”|–et_global_heading_font_weight|||||||” text_text_color=”#FFFFFF” text_font_size=”25px” header_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n

am I what you’re looking for? get in touch and we can chat!<\/strong><\/h3>\n

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Hi, I’m ruthand I’m not a designerbut wait, why are you called ruthless design then?… because I did used to be a graphic designerIn 1997 I graduated from the College of Marketing and Design (in Dublin, Ireland) with a degree in Visual Communications \u2013 photography and graphic design were my majors. I set off to […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/pages\/12","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/comments?post=12"}],"version-history":[{"count":15,"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/pages\/12\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/ruthlessdesign.com\/index.php\/wp-json\/wp\/v2\/media?parent=12"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}